Carmen Schoenmetz
Strategic, data-driven executive with 15+ years of experience leading transformation, revenue growth, operations, and strategic initiatives across diverse industries (SaaS, technology, security printing, manufacturing and not-for-profit).
Adept at navigating complexity, aligning cross-functional teams, and driving measurable impact. Skilled in scaling businesses, building high-performance cultures, and guiding C-suite decisions through insight and structure. Combines an analytical mindset with high EQ and a bold yet thoughtful leadership style.
CORE COMPETENCIES:
Leading complex business transitions
Program & project management
Strong operations and execution skills
Data-driven decision-making
Cross-functional team alignment
Risk management and critical thinking
Growth & revenue diversification
EXPERIENCE TIMELINE
CHIEF GROWTH OFFICER
JUNE 2023 - PRESENT
Canadian Physiotherapy Association | Toronto/Remote
A member-driven association supporting the physiotherapy profession and healthcare advancement.
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Developed a strategic roadmap for membership growth and non-dues revenue diversification to strengthen organizational resilience
Led critical change management aligned with 5-year strategic plan; reorganized teams to improve collaboration and strategic alignment
Unified business development and membership functions into the Growth & Innovation Team, increasing operational efficiency and team cohesion
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Directed the procurement and implementation of a new Association Management System (AMS), delivering improved data integrity and automation
Operationalized frameworks for member growth tracking and revenue forecasting, supporting strategic planning and leadership decision-making
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Launched initiatives expected to drive a substantial increase in non-dues revenue within the next 3-5 years
Overhauled membership fee structure to ensure financial sustainability and transparency
CHIEF OF STAFF & Head of People and Culture
FEBRUARY 2022 - May 2023
Leap Tools Inc. | Toronto/Remote
A SaaS start-up providing visualization tools for e-commerce and retail.
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Served as strategic advisor to the CEO and founders, contributing to 25% revenue growth in 2022
Built Business Intelligence unit and implemented KPI tracking to align executive team on strategic goals
Optimized operations for 3x headcount growth over 5 years; improved cross-functional alignment
Scaled HR team from 2 to 8; increased total headcount from 110 to 150 in under 12 months
Developed framework for employee wellbeing, retention, and performance
NOVEMBER 2013 - DECEMBER 2021
Canadian Bank Note Company (CBN) | Ottawa
Providing technology solutions to prevent fraud in the secure solutions market.
Progressive Leadership Roles
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Led post-acquisition integration and growth of a tech startup within CBN
Advisor to the founder and executive team; established annual strategy development and organizational structure
Launched a program management office and KPI systems to drive performance tracking
Introduced communication structures for transparent stakeholder management
Established a new senior management team and organizational structure
Developed the annual strategy process and leading the senior management team through it
Implemented program management function to track projects and continuous improvement initiatives
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Managed CBN’s largest client relationship and operational portfolio
Turned around a strained key account into a profitable, long-term partnership
Increased revenue through improved operations and systems
Oversaw functions across R&D, Manufacturing, Procurement, Legal, QA, and Security
Launched two award-winning new products with new technical features
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Founded the Lab Services department focused on advanced analytics and process quality
Streamlined in-process quality control in operations to reduce errors / waste significantly
OCToBER 2007 - OCTOBER 2013
Manager Production ExcellencE
Giesecke & Devrient GmbH | Munich, Kuala Lumpur, Ottawa
Global provider of secure payment and ID solutions.
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Designed industry-first automated optical inspection system, increasing revenue by 35%
Led a global continuous improvement team, mentoring Six Sigma projects and optimizing global operations
EDUCATION
Diplom-Wirtschaftsingenieur (Dipl. Ing.), Business & Engineering
Technical University of Aalen, Germany
October 1999 – March 2004
Master’s in Business & Engineering
Comprehensive interdisciplinary program combining engineering principles with advanced business and financial management. Academic focus included strategic business management, corporate finance, process optimization, and operations planning. Gained a strong foundation in systems thinking, analytical problem-solving, and cross-functional collaboration - skills that continue to inform and enhance my leadership approach in complex organizational environments.
SIGNATURE COMPETENCIES
real world OUTCOMES
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At Leap Tools, I built the company’s first Business Intelligence unit and implemented KPI tracking, aligning the executive team around clear strategic goals.
At CPA, I operationalized growth and revenue forecasting frameworks that enabled stronger, data-driven leadership decisions.
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As VP at Canadian Bank Note, I launched a program management office and new KPI systems that streamlined performance tracking across the business.
Earlier in my career, I designed an industry-first automated inspection system at Giesecke & Devrient, driving a 35% revenue increase through operational excellence.
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At CPA, I led the procurement and implementation of a new Association Management System, improving data integrity and automation.
I also turned around a strained $MM client relationship at Canadian Bank Note, ultimately growing revenue and strengthening long-term partnership value.
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At Leap Tools, I scaled the HR team from 2 to 8 while growing headcount from 110 to 150 in under 12 months - introducing frameworks for wellbeing, retention, and performance.
At CPA, I unified business development and membership into a single Growth & Innovation team, fostering greater collaboration and cohesion.

Professional Development & Achievements